Thai Thirunaal Agro Foods Pvt Ltd, a Coimbatore based startup in meat processing and supplier as private label to e-retailers like Bigbasket and institutional sales to premium hotels namely Hash 6 Hotels, Kiscol Grands etc. will open their first D2C store on 30th August 2021 at Redfield’s Road under the brand name “IPPO FRESH”.

IPPO FRESH has been conceptualized as a store providing fresh from farm to kitchen poultry and meat products to discerning consumers providing hygienically processed meat, following strict quality checks and adhering to standard operating protocols with their FSSAI and Halal certified own processing unit.

IPPOFRESH founded by Mr. ShanmugaSundaraRaj realized the huge potential in organized meat retail from his personal experience in not finding the authentic and right meat cuts and choicest portions where the cut and portions were determined by the local butchers. The ongoing pandemic has also changed the buying pattern of customers where they prefer hygiene and convenience along with quality. Prior to this Mr. ShanmugaSundaraRaj was one of the Co-founders who founded Aquaconnect a Chennai based VC funded full stack aquaculture services provider.

IPPO FRESH sources its country chicken and goats direct from farmers without any middlemen and will sell high quality meat to consumers at affordable prices. They also procure fish directly from the fishermen which is free of formalin. The customers can choose from more that 100+ products mix with choicest cuts of boneless, chicken with bone, liver, curry cut, biryani cut, shawarma cut, grills, pre cuts, marinades. They also cater pet products for your loved pets too.

“Our meats are hygienically processed chilled for freshness not frozen”, says Mr. ShanmughSundaraRaj, Managing Director. Production is handled by qualified Food tech experts and trained butchers who supervises and monitors in every stage of processing, storage and till the sale ensures that the end consumers get the premium meats at affordable pricing.

We deliver to select areas within Coimbatore city limits and gradually have plans to open multiple stores in Coimbatore and nearby cities within next 1 year. All deliveries are done in temperature controlled thermal bags to maintain the freshness and quality.

Customers can order on our website www.ippofresh.com or over WhatsApp and also online delivery apps like Swiggy, Grobux,Qwker etc.